From Batchmates to Brand Ambassadors: The Story of Milind Soman and Old Spice

From being batchmates to becoming brand ambassadors, the story of Milind Soman and Old Spice is one that inspires many. Milind Soman old spice, a supermodel turned actor and fitness enthusiast, has had an illustrious career with several accolades under his belt. But did you know that he also played a pivotal role in shaping the legacy of one of India’s most iconic brands – Old Spice? In this blog post, we’ll take a deep dive into the fascinating journey of how Milind Soman became the CEO of Old Spice and helped it become the household name it is today. So buckle up and get ready for an inspiring ride!

Milind Soman’s Early Years

Milind Soman old spice was born on November 4, 1965, in Scotland. His family moved to Mumbai when he was seven years old. Milind’s father worked as a scientist at BARC (Bhabha Atomic Research Centre), and his mother was a biochemist.

Milind completed his schooling from Dr Antonio Da Silva High School and went on to study electrical engineering from M.H. Saboo Siddik College of Engineering.

After completing his studies, Milind started working as an engineer but soon realized that it wasn’t something he wanted to pursue long-term. He then took up modelling as a part-time job while continuing work as an engineer.

Milind caught the eye of several prominent fashion designers and photographers with his chiselled physique and striking features. In no time, he became one of the most sought-after male models in India.

His success in modelling paved the way for him to enter Bollywood where he acted in several successful films like ’16 December’, ‘Rules: Pyaar Ka Superhit Formula’ and ‘Bhram’.

Despite achieving tremendous success both as a model and actor, Milind never lost sight of his passion for fitness which eventually led him down another path – becoming the face of Old Spice!

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The Old Spice brand has been around for almost a century, and it all started back in 1934. The first product that was launched under the Old Spice name was a men’s fragrance called Early American Old Spice.

William Lightfoot Schultz, the founder of Shulton Inc., came up with the idea for Old Spice while on vacation in Grand Turk Island. He noticed that sailors would use a blend of spices to mask their body odor, and he thought that this could be turned into a commercial product.

After some experimentation, Schultz came up with the iconic scent of Old Spice – a blend of citrus, clove, cinnamon, and other spices. The fragrance became an instant hit among men and soon expanded into other products such as aftershave lotion and deodorant.

Old Spice’s marketing campaigns also played a vital role in its success over the years. In the 1960s, they introduced their famous “The Man Your Man Could Smell Like” advertising campaign which featured suave and confident men using Old Spice products.

Today, despite many changes in ownership throughout its history (including being acquired by Procter & Gamble), Old Spice remains one of the most recognizable brands in men’s grooming.

Milind Soman Takes Over as CEO of Old Spice

Milind Soman’s passion and dedication for Old Spice didn’t end when he signed on as a brand ambassador. In fact, it only grew stronger. After years of representing the brand in various campaigns, Milind was given the opportunity to take over as CEO of Old Spice in India.

Milind’s vision was clear: to make Old Spice accessible and relevant to Indian men. He knew that the key to success would be understanding his audience and their needs. With this in mind, he launched a series of campaigns that spoke directly to Indian men, highlighting their unique struggles and aspirations.

Under Milind’s leadership, Old Spice became more than just another grooming product – it became an aspirational lifestyle brand. Men across India began associating Old Spice with confidence, style, and masculinity.

But Milind’s impact went beyond just marketing strategies. As CEO, he also prioritized sustainability initiatives and ethical business practices within the company.

Milind Soman’s tenure as CEO of Old Spice marked a new era for the brand in India – one defined by authenticity, relevance and purpose.

How Old Spice Became an Icon

Old Spice’s journey from a small company to an iconic brand is nothing short of remarkable. It all began with the launch of their first fragrance for women in 1934, followed by a men’s version in 1938. This laid the foundation for Old Spice as a grooming and personal care brand.

The company gained popularity through aggressive marketing tactics that included television commercials featuring ruggedly handsome men using the products. The ‘Momsong’ campaign that aired during Super Bowl XLVIII was particularly memorable and garnered widespread attention.

Old Spice also embraced social media early on, creating viral campaigns such as “The Man Your Man Could Smell Like” which became one of the most successful ad campaigns in recent history. The brand has continued to innovate with new product lines like body washes and deodorants, keeping up with changing consumer expectations.

Today, Old Spice is synonymous with masculinity and has become an icon in popular culture. Its loyal customer base reflects its excellent reputation for quality products that deliver results while maintaining affordability. With firm roots established over almost 90 years, it’s no surprise that Old Spice continues to hold a special place among consumers seeking high-quality grooming essentials.

The Future of Old Spice

As one of the most iconic men’s grooming brands out there, Old Spice has managed to stay relevant and popular for many decades. But what does the future hold for this beloved brand?

One thing is certain: Old Spice will continue to innovate and adapt to changing trends in the industry. From new product releases to marketing campaigns that resonate with younger generations, Old Spice knows how to keep things fresh.

In recent years, we have seen an increased focus on sustainability and eco-friendliness across all industries. As such, it would not be surprising if Old Spice were to introduce more environmentally friendly options in their product lineup.

Additionally, we can expect continued collaboration with brand ambassadors like Milind Soman who embody the spirit of what makes Old Spice great – confidence, masculinity and a sense of humor.

While we cannot predict exactly what lies ahead for Old Spice, one thing is clear – this timeless brand will undoubtedly continue producing quality products that stand the test of time.


The story of Milind Soman and Old Spice is a true inspiration for anyone looking to make their mark in the business world. From humble beginnings as batchmates to becoming brand ambassadors, Milind and Old Spice have shown that with hard work, dedication, and innovation anything is possible.

Their journey proves that by staying true to your values and taking calculated risks you can create a legacy that lasts beyond your lifetime. With an eye towards the future, it will be exciting to see how Milind Soman and Old Spice continue to evolve together.

So next time you apply some Old Spice deodorant or catch sight of one of their iconic advertisements featuring Milind Soman’s chiseled physique remember the incredible story behind this legendary brand.



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